105: How to Define Your Course's Ideal Customer Avatar
Jan 29, 2025
How to Define Your Course's Ideal Customer Avatar
It's Part 2 of 6 of our series where we break down the 6 Pillars of Online Course Creation. In this episode, we're focusing on defining your Ideal Customer Avatar, or ICA.
Understanding your ICA is vital because it influences everything from course content to marketing tactics. It's about making sure your course resonates deeply with the needs and desires of your audience.
In our early days, we wanted to empower all women in business. That goal, while noble, was too broad and made our marketing efforts quite challenging. We learned the hard way that a more focused approach was needed. Once we narrowed our target to women looking to create online courses, our messaging became clearer and more effective.
Here's how you can start defining your ICA effectively. First, think about who will benefit the most from your course. For instance, if you're a yoga instructor, your ICA might be busy professionals looking for quick stress-relief techniques.
Remember, focusing on a specific ICA doesn't limit your business opportunities. Instead, it enhances your ability to speak directly to those who are most likely to enroll in your course.
To help you through this process, we've created a detailed worksheet that covers all the aspects you need to consider when defining your ICA.
TIP: Getting to know your ICA is not just about creating content; it's about creating connections. Engage with potential customers in online forums, social media groups, or even local meetups to understand their needs better.
Thanks for tuning in today. Remember, understanding your ICA is more than a task; it's a strategic move that makes your course more relevant and successful.
Join us for the next episode where we continue to break down the pillars of course creation. Keep building smart, and remember, you have what it takes to create an impactful course.
Links:
đź”— The Brave Blueprint: 6 Pillars to Build an Online Course that Sells
We’ve got a few spots open in our Brave Online Course Consulting program where we’d love to help you one-on-one!
đź”— Click here for more info and to see if you’d be a great fit!
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