008: What is a Lead Magnet and How Can it Help My Business? [+ Examples]
If you’re new to the world of business and marketing, you might be wondering what a lead magnet is and how it can help you build your business. To be honest, until a few months ago, we didn't really know what this was. But, now we’ve done the research and guess what? We were already creating and using these - we just didn’t know the fancy name!
In today’s episode, you can expect to learn the “what”, “ why” and the “how” regarding all things lead magnets and how they will help you to grow your business by building your email list and converting customers!
Let’s clearly define what a lead magnet is! A lead magnet refers to a type of marketing strategy where you give away something free in order to gain attention. Once that potential customer takes you up on your free offer, you are able to lead them somewhere else. It sounds sort of mysterious. Where would you be taking people? It would be to your website or a landing page containing more information that they want to know about. We’re going to share everything you need to know about lead magnets and why using one is so beneficial to expanding your audience and in turn, your email list!!
So, when we were preparing for this podcast topic, Melissa thought it would be fun to create a fake business, “Fakery Bakery”, so we could give you examples of lead magnets for her imaginary business.
An example lead magnet, for this pretend business of ours, might be something that pertains to choosing the perfect cake to go with your party theme OR the perfect chocolate chip cookie recipe. It’s something that would be of interest to someone who would buy your food or use your catering services.
So, let’s discuss how you actually create a lead magnet. Make sure you know who your target audience is. For example, if you own a dog grooming business, your lead magnet would NOT be the 5 Ways to Stretch before working out. I mean, I know that sounds elementary, but it really is important that the lead magnet attracts the people who would eventually bring their dog to you to groom. Make sure to listen to our Ideal Customer Avatar podcast (coming soon!). We even have a FREE worksheet for that too!
When creating your Lead Magnet:
- Pick Something Useful and helpful
- Make it Relevant
- Keep it Short
7 different kinds of Lead Magnets
- Cheat Sheet or Checklist
- Guide or Roadmap
- A Workbook
- A Quiz
- Free Video or Audio Training
- A Challenge
- A Free Course
Links
Fakery Bakery - Lead Magnet Example
