093 - Scaling Success: Erin Williams on Growing Topanga Scents and Partnering with Howie Mandel

Scaling Success: Erin Williams on Growing Topanga Scents and Partnering with Howie Mandel

Welcome back to another episode where we reconnect with Erin Williams, co-CEO of Topanga Scents, who first joined us two years ago as our inaugural guest. Join us as we dive into the remarkable journey and growth of Topanga Scents since our last conversation.

Key Points from This Episode:

• The Beginnings Revisited: Erin recaps the origin story of Topanga Scents, started by her brother-in-law Seth Williams from his kitchen, evolving from a personal project to a thriving business.
• Business Expansion: Since our last chat, Topanga Scents has significantly expanded its product line and distribution across the country. Erin highlights the exciting additions and improvements, including new scents and a revamped compensation plan for distributors.
• Rebranding Journey: A major focus for Topanga Scents has been rebranding, initiated by a simple bottle design issue but eventually encompassing an entire overhaul of their product aesthetics to achieve a more luxurious look and feel.
• Celebrity Endorsement: Erin shares exciting news about partnering with Howie Mandel, enhancing the brand's visibility and aligning with their mission to elevate their market presence.
• The MLM Model: Erin discusses the transformative impact of their MLM business model, not just in terms of financial benefit for distributors but also in fostering community and personal growth.
• Leadership and Vision: Reflecting on her growth as a leader, Erin talks about the importance of community, the ongoing learning process in business, and the strategic decisions that continue to shape the future of Topanga Scents.

Erin's story is a testament to the power of innovation, community, and strong leadership in navigating the challenges and opportunities of growing a business. Her dedication to not only sustaining but also uplifting others through her work is truly inspiring.

Links:

Erin’s previous episode:  From the Director of a Physical Rehab Facility to CEO: Erin Williams' Journey of Becoming an Accidental Entrepreneur

Howie Mandel Topanga Scents Commercial

Order Topanga Scents Products

Effortless Content Repurposing: Boost Your Reach with Chat GPT Free Mini-Course

Take the free quiz - Are You Stuck in Your Business?

Join our Newsletter

Want to be on our podcast? Click to make an appointment to chat about it!

More info on our website!